The Tribune Co. filed Chapter 11 bankruptcy. Although many people are not surprised to see another business bankruptcy, this is big news because the Tribune Co. is the news for many people around the country, including Los Angeles.
The Tribune Co. owns eight major daily newspapers, including the Chicago Tribune and the Los Angeles Times. It also owns many local television stations.
The recession is particularly hard on businesses that depend on advertisers for revenue.
Salon points out that in the wake of the dot com bust, consumers were left with a lot less printed business and technology magazines and online news Web sites.
However, we’ve never had a problem finding technology news. The nature of the Internet provides an abundance of all varieties of information and news from around the world.
In these hard times, it’s necessary for businesses that depend heavily on advertising to restructure themselves. Under Chapter 11 bankruptcy, the Tribune Co. will need to reorganize, rethink and restructure in order to survive.
When the Tribune Co. was bought by Sam Zell, he reportedly took on a tremendous amount of debt. This left the company in a precarious position in the ultra-competitive news business and the economic recession only compounded the danger.
In order for Zell's business model to work, he needed huge profits. In today's economy, that’s just not possible. Advertisers have scaled down and the news market has to make adjustments in order to survive.
No matter what happens, there will be no shortage of news.
There are plenty of newsworthy events happening around the world and plenty of writers willing to put it into words.
There’s also a genuine need for news, and hopefully (and eventually), there will be advertisers who are once again able to pay.
As consumers, we need not worry about having the news brought to us—it just many not come packaged in the same way as we are accustomed to seeing it.
However, the bad news may be for writers and others who make their living in the news industry.
There is no doubt that the news media landscape will change.
Writers will suffer layoffs, rather than reporting the mass layoffs around the country. The recession has brought lean times to every industry, and the news industry will not escape unscathed.
Not all hope is lost though. If the news media is anything, it is versatile.
Since news is a necessary component of the civilized world, we can be certain that the strong will weather the storm and thrive in the face of adversity. After all, that is the American way.
Tags: bankruptcy, consumers, retailers
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