Be a Savvy Shopper – Learn the Gift Card Loopholes
The Credit CARD Act, which took full effect earlier this year, is generally lauded as a victory for consumers (hooray!), but, despite its welcome protections, the law doesn’t mean we’re now fully protected against questionable practices by people who issue us plastic.
While the CARD Act includes many welcome reforms for debit and credit cards (including a limit to abusive overdraft loans), its protection is far from total. It may have expanded our rights as consumers, but it didn’t create a bubble of consumer safety around all credit products.
This post about understanding gift cards from Mint.com offers an important reminder about just costly some cards can be. Here’s a summary of what you need to know if you’re thinking about giving gift cards this year – or if you have some parked in your wallet.
Spend Your Money Wisely
Sources note that, as a nation, we drop about $87 billion on gift cards every year – and far too much of that money never goes to actually making purchases. Here’s a primer on what the CARD Act requires from gift card issuers.
- Expiration limits: The new limits on expiration dates state that a gift card cannot expire earlier than five years after its purchase. You may want to mark this date on any cards you buy.
- Fee limits: Card issuers can only impose fees on unused cards after they have been idle for a full year; further, such fees can only be charged once per month. Also, card issuers are prohibited from charging replacement fees for lost or stolen cards.
- Fee disclosures: Somewhere on the card or its packaging, all fees must be detailed in full.
This is all good news, but keep in mind that reloadable plastic cards (which are often non-gift items) are not covered, and neither are promotional gift cards.
Watch Out for Bankruptcy Filings
The other tricky thing to consider if you’re buying gift cards is the financial state of the company. In many cases, if a company files for bankruptcy or goes out of business, its gift cards are no longer valid. And, according to sources, this can be a big deal: it seems Sharper Image’s customers had about $20 million in unused gift cards when it went under.
A License to Overspend?
We all know that one of the most important parts of maintaining financial health is saving money when we can by bargain shopping. But, according to Mint.com, when we shop with gift cards, we’re 2.5 times more likely to pay full price than when we’re paying with cash.
This is understandable, but can be frustrating for budget-conscious folks. So remember: an informed consumer is a better consumer. Spend well!







